"corporate ethics is situational, personal ethics is optional"
today when i visited my own blog... i realized i missed out something in my previous post... i spoke in length about why personal ethics is optional, but i was completely silent bout the corporate ethics piece, so here i go -
'empty vessels make the most noise' and so i'm gonna make subtle noises bout the corporations that make the loudest noise about ethics, transparency, corporate governance.... blah blah and more blah ! the business of business is to do business - and when it comes to doing profitable business, ethics is nothing more than a marketing tool and a very profitable one at that. You always hear of a lot of companies that are "ethical" and extremely successful, but have you ever heard of a company that is "ethical" but was not doing well? That’s because, being ethical is not really about being ethical, its knowing how to look "ethical" while doing exactly what it takes to beat the hell out of the competition !!! That’s the art.... and the corporations that have mastered this art, are reaping the profits of low cost publicity, increasing brand repute and a higher aspiration value among the targeted audience. With that note, i'm putting an end to this noise :)
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2 comments:
yea...right
and more often than not the vessels that make the most noise sparkle! after all they are always empty...
Ethics my friend is like reason, Rest is history.
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